linguacomms

In this world of globalisation, most companies aim to diversify their client base by penetrating foreign markets in order to increase their revenue streams. One company might be tempted to translate their website into multiple languages only but this is not enough to attract foreign consumers and generate a significant return on investment. The winning formula is to successfully combine website localisation with International Search Engine Optimisation (ISEO).

Companies should adopt a clear roadmap when launching localized web content which should include: planning, design/content preparation, translation and distribution.

It is critical to think global at the beginning of the marketing plan and develop a smart SEO strategy which should factor in page load time, linking with in-market sites or creating proper tagging. Building a multilingual website should also include development of relevant content, selection of keywords in the local language and suitable imagery with the advice of your localisation specialist.

However, beyond keywords, images and content, it is important to master the world of search engines and understand that page ranking is critical to increasing your online visibility. Google comes to mind when it comes to search engine but when localising a website into Chinese for instance, it is highly recommended to go through local search engines such as Baidu which is widely used in China and has different criteria for website ranking.

Social media platform is another tool to use and bear in mind as you can engage with online communities that you may not be able to reach through conventional marketing methods.
When it comes to localising the content, going through a simple checklist such as allowing text expansion for graphic localisation in the foreign language or checking if the software or CMS used can actually support the language set of the target markets can prove quite critical when going global!
Whether you are planning to translate your website into multiple languages or you would like to increase your online visibility in the local market, our web localisation team are here to provide you with informed localisation and SEO advice in line with best practices.

For more information on our web localisation services, please contact us on: This e-mail address is being protected from spambots. You need JavaScript enabled to view it