linguacomms

Step 1 - Planning > Think global at the design stage not at the end! In most cases, companies who are launching an international campaign will spend considerable amount of time and money designing the most sophisticated source material and losing sight of potential localisation pitfalls. Going through a simple checklist such as allowing space for text expansion or checking if the software used can actually support the language set of the target countries especially if it’s an Asian language can prove quite critical when going global!

Step 2 - Consulting > Consult your partner LinguaComms and avoid embarrassment or technical mishaps at the localisation stage. We will advise on the suitability of the business strategy, copy and imagery and check cultural sensitivity of the source message. Tests can be carried out if necessary and contract negotiation available.

Step 3 - Creating > With global requirements in mind and a local partner you can trust, your design and business development teams should work simultaneously on the copy and strategy for domestic and target markets.

Step 4 - Briefing > Involve your localisation partner at the early stage and brief them on the concept, strategy, objectives, budget and timeline of the whole campaign.

Step 5 – Localisation > This step may be almost at the end of the roadmap but designing with global markets in mind is paramount in all successful international campaigns. We can now start a full localisation process and work on conveying the original message and concept by choosing the most suitable resources and process. Our LinguaQuest service is recommended for more creative material such as taglines and advertising campaigns.

Step 6 – Communication > the final output is now ready for publication and you are ready to bid for that international contract. Don’t’ settle for inferior international communications, work with a partner who understands your clients, knows their needs and talks and feels just as they do.