LINGUAQUEST= LOCAL INTELLIGENCE+ CREATIVE FLAIR
Tailored solutions that perfectly fit!
Linguaquest is our creative translation service which involves developing up to 3 different translations of a headline, strapline or tagline along with their back translations in English. This will allow international advertising campaigns and focus groups to select the most appropriate copy adaptation that best conveys their original creative message.
We work closely with the clients from the briefing stage to the review and discussion stage of the final version they have opted for.
1. Assessment of the client creative brief (source copy to translate, target audience,intended message)
2. Briefing of the creative team (reference material, explanation of the original message)
3. Creative team develops 3 translation solutions together with their back translations
4. Client review and selection of the most appropriate version.