In this world of globalisation, most companies aim to diversify their client base by penetrating foreign markets in order to increase their revenue streams. One company might be tempted to translate their website into multiple languages only but this is not enough to attract foreign consumers and generate a significant return on investment. The winning formula is to successfully combine website localisation with International Search Engine Optimisation (ISEO).

South Korea – a market insight

The EU-Korea free trade agreement will come into force in July 2011 and is expected to increase interest and double bilateral trade. Korea is a market leader in engineering, telecommunications, automotive and technology sectors. Its stock exchange (KRX – Korean Stock Exchange) is the third largest bourse in Asia and is currently looking into expanding into European and emerging markets with a view to diversifying its revenue sources.